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The Largest and Best Internet Resource For The Cotswolds

We bring the World to the Cotswolds

NOW ACHIEVING 5000 VISITORS PER DAY AND OVER 10,000,000 HITS

AND 500,000 PAGE VIEWS PER MONTH

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Advertising with Cotswolds.Info

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Cotswolds.Info Launches New Service for our Advertisers

When you Advertise with us you now get your own password protected Private Page with the following facilities:-

• MEASURE OUR PERFORMANCE - Check the number of potential customers we are sending to your own web site whenever you want
• Check your account details
• Upload to our web site your 'HOT DEAL' - See Hot Deals of other Advertisers
• Contact us with your feedback or questions.

THE ROLE OF THE SEARCH ENGINES IN TRAVEL PURCHASES

Users Make 12 Travel Searches Before Purchase

Twenty million people in the UK used search engines for travel information in the
first quarter of 2007, according to a new study from Google U.K. and comScore.

Users on average make 12 travel related searches, visit 22 Web sites and take 29 days from the first time they search until they make a purchase. Forty-five percent of transactions happen four weeks or more after the first search. Time spent online is lengthy allowing advertisers to reach and influence users as they search for information.

On average users visit a site they will make a purchase from 2.5 times. Only 10 percent of transactions take place on the first search referral to a given site, and 38 percent of transactions happen at four weeks or more after the first visit.

Fifty-four percent of users started the shopping process with a generic product or destination search term, and 10 percent did not use branded search terms at all. More than a third of travel buyers use a generic term as the last search before they purchase.

Users change the type of keywords they use as they progress in the purchase process. Twenty-nine percent start with a non-branded search term but end with a brand search term.

Google U.K.'s Robin Frewer, Industry Leader, Travel said, "This research proves travel searchers are becoming more brand fickle - spending a large amount of time researching their desired purchase, and considering offers from competing brands."

"The fact that users are using more generic search queries gives ample opportunity for brands to attract new customers - and brands that are not present during these searches are missing out on sales."

Tourism to the UK in 2008

VisitBritain forecast that the volume of inbound tourism in 2008 will be below that achieved in 2006. 

In summary, the VisitBritain forecast is that:

• The volume of inbound tourism to stand at 31.7 million visits in 2007, representing a decrease of 3.1% on 2006. A partial rebound, with an increase of 2.0%, is forecast for 2008, taking the total number of visits to 32.3 million, still below the level achieved in 2006

• The value of inbound tourism is forecast to fall by 1.3% in 2007 to £15.8 billion and then to increase by 2.4% in 2008 to £16.2 billion

• If accurate, these forecasts suggest that neither 2007 or 2008 will see record numbers of inbound visitors nor (in nominal terms) visitor spend, and that 2007 will be the first year in which the number of visitors to the UK has fallen since 2001

• The strongest growth in 2008 is expected to come from Asia, Eastern Europe and emerging markets, with the weakest inbound markets likely to be the Americas

Cotswolds.Info aims to strengthen the 'Brand Value' of the
Cotswolds to a World Wide audience.

What to do - Shrinking UK Tourist Market in 2008

The projection is that fewer tourists will be holidaying in the UK during 2008.

Things you MUST DO to get ahead of your competitors:-

1. Ensure you know where your guests are finding you from by asking them to tick a box on the registration form against your main advertising companies.
   
   
2. Have a Stats counter put on your website so you can see exactly where your Internet traffic is coming from.
   
   
3. Spend more money with those companies that can deliver you increased business.
   
   
4. If your website needs updating and a new facelift then get it done.
   
   
5. Redecoration of tired bedrooms.
   
   
6. Ensure you regularly use the FREE facility we provide for you to place a
   promotional HOT DEAL on www.cotswolds.info.
   
   
7. If you have not already done so get us to give your website a FREE health check.
   
   
8. If you have not already done so sign up with PayPal to enable you to easily receive deposit payments over the Internet. This allows your potential guests
   to use their credit card for convenience.

Ask Youself the following questions:-

• Are your website pictures and descriptive text attractive enough to create the 'DESIRE'
• Do you offer the facilities to satisy the desire
• Are you making provision for measuring the response of your guests.

Please note Cotswolds.Info can help you to increase your business in a shrinking market so contact us for assistance and tailored recommendations.

History of Cotswolds.Info

The web site was started in March 2002 stimulated by the fact that none of the official tourist bodies promoted the entire Cotswolds region and also, in your webmasters humble opinion, neither did existing web sites do the job professionally. It was also a stroke of luck that we were able to acquire the highly generic new domain name 'cotswolds.info'.

The web site now gets an average of 5000 visitors per day, is top ranked for the search term 'cotswolds' with Google, Yahoo, MSN, and AltaVista and has been featured on BBC Radio 4 and Japanese Television.

We now have over 700 advertisers spread out over the whole of the Cotswolds region and beyond.

Do You Know Where Your
Guests Come From

Local Visitor Information Centre, Visit Britain Publication, Tourist Board Publication, AA, Other Publications, Own Web site, Cotswolds.Info Web site, Other Web sites, Passing Traffic, Repeat Business, Recommendation.

Do you have a means of assessing what proportion of your business comes from which direction!

You may be very very surprised!

Have a small questionnaire on your registration form so guests can tick a box against where they got you from.

Use the adjacent form for:-

• Sending your comments to Cotswolds.Info
• To ask your questions concerning your web site
• Requesting our helpful assistance

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