Realise the marketing potential of our daily 5000 visitors and
7.8 million
hits per month
World's largest Internet resource for
Cotswolds
The Largest and Best Internet Resource For The Cotswolds
We bring the World to the Cotswolds
NOW ACHIEVING 5000 VISITORS PER DAY AND OVER 10,000,000
HITS
AND 500,000 PAGE VIEWS PER MONTH
For Businesses
Advertising with Cotswolds.Info
This section is for you, a Business listing your
details on the worlds largest Internet resource for the most beautiful and unique region
in the UK. Cotswolds.Info exists to promote the entire region of the Cotswolds to the World
via the World Wide Web and therefore to increase its Brand Value as a prime Tourist Destination
giving Cotswold businesses the opportunities of benefiting from increased numbers of guests
and ever increasing quality of its customer base.
2008 Message from Richard Pinder
The media, government etc would like us to think we're in for a bad 2008. Recession, housing crash etc.
I beg to differ.
Not only is it essential as a business proprietor that you put up Star Trek style shields to deflect this negativity that's being bombarded at us - it's also worth remembering that outside causes, economic or otherwise, are not going to determine the year ahead for you.
There's only one key factor that will decide whether this year is a struggle or a joy for you - and that's YOU. In the context of business, it's your willingness and ability to be smarter than the rest, smarter than the moaning people and intelligently use whatever the world offers you this year.
Cotswolds.Info offers you measureable performance of your advertising with us - this is the time to sort out the good marketing from the bad - let us make 2008 for YOU
HIGHLY SUCCESSFUL!
THE ROLE OF THE SEARCH ENGINES IN TRAVEL PURCHASES
Users Make 12 Travel Searches Before Purchase
Twenty million people in the UK used search engines for travel information in the first quarter of 2007, according to a new study from Google U.K. and comScore.
Users on average make 12 travel related searches, visit 22 Web sites and take 29 days from the first time they search until they make a purchase. Forty-five percent of transactions happen four weeks or more after the first search. Time spent online is lengthy allowing advertisers to reach and influence users as they search for information.
On average users visit a site they will make a purchase from 2.5 times. Only 10 percent of transactions take place on the first search referral to a given site, and 38 percent of transactions happen at four weeks or more after the first visit.
Fifty-four percent of users started the shopping process with a generic product or destination search term, and 10 percent did not use branded search terms at all. More than a third of travel buyers use a generic term as the last search before they purchase.
Users change the type of keywords they use as they progress in the purchase process. Twenty-nine percent start with a non-branded search term but end with a brand search term.
Google U.K.'s Robin Frewer, Industry Leader, Travel said, "This research proves travel searchers are becoming more brand fickle - spending a large amount of time researching their desired purchase, and considering offers from competing brands."
"The fact that users are using more generic search queries gives ample opportunity for brands to attract new customers - and brands that are not present during these searches are missing out on sales."
Tourism to the UK in 2008
VisitBritain forecast that the volume of inbound tourism in 2008 will be below that achieved in 2006.
In summary, the VisitBritain forecast is that:
• The volume of inbound tourism to stand at 31.7 million visits in 2007, representing a decrease of 3.1% on 2006. A partial rebound, with an increase of 2.0%, is forecast for 2008, taking the total number of visits to 32.3 million, still below the level achieved in 2006
• The value of inbound tourism is forecast to fall by 1.3% in 2007 to £15.8 billion and then to increase by 2.4% in 2008 to £16.2 billion
• If accurate, these forecasts suggest that neither 2007 or 2008 will see record numbers of inbound visitors nor (in nominal terms) visitor spend, and that 2007 will be the first year in which the number of visitors to the UK has fallen since 2001
• The strongest growth in 2008 is expected to come from Asia, Eastern Europe and emerging markets, with the weakest inbound markets likely to be the Americas
Cotswolds.Info aims to strengthen the 'Brand Value' of the
Cotswolds to a World Wide audience.
What to do - Shrinking UK Tourist Market in 2008
The projection is that fewer tourists will be holidaying in the UK during 2008.
Things you MUST DO to get ahead of your competitors:-
Ensure you know where your guests are finding you from by asking them to tick a box on the registration form against your main advertising companies.
Have a Stats counter put on your website so you can see exactly where your Internet traffic is coming from.
Spend more money with those companies that can deliver you increased business.
If your website needs updating and a new facelift then get it done.
Redecoration of tired bedrooms.
Ensure you regularly use the FREE facility we provide for you to place a
promotional HOT DEAL on www.cotswolds.info.
If you have not already done so get us to give your website a FREE health check.
If you have not already done so sign up with PayPal to enable you to easily receive deposit payments over the Internet. This allows your potential guests
to use their credit card for convenience.
Ask Youself the following questions:-
Are your website pictures and descriptive text attractive enough to create the 'DESIRE'
Do you offer the facilities to satisy the desire
Are you making provision for measuring the response of your guests.
Please note Cotswolds.Info can help you to increase your business in a shrinking market so contact us for assistance and tailored recommendations.
PayPal lets Cotswold businesses accept payments funded by credit cards, debit cards, bank
transfers, PayPal balances, and more - at a low cost. Plus, your customers can pay you instantly,
even
without
a PayPal account - Recommended by Cotswolds.Info Learn More..............
History of Cotswolds.Info
The web site was started in March 2002 stimulated by the fact that none of the official
tourist bodies promoted the entire Cotswolds region and also, in your webmasters humble
opinion, neither did existing web sites do the job professionally. It was also a stroke
of luck that we were able to acquire the highly generic new domain name 'cotswolds.info'.
The web site now gets an average of 5000 visitors per day, is top ranked
for the search term 'cotswolds' with Google, Yahoo, MSN, and AltaVista and has been
featured on BBC Radio 4 and Japanese Television.
We now have over 700 advertisers spread out over the whole of the Cotswolds region and
beyond.
DID YOU KNOW - COTSWOLDS.INFO is hear to help YOU!
We are happy to:-
Publish your news
Publicise your new Awards
Promote your village or town event
Amend your room rates from time to time
Give you a free health check and advice on your own web site
Use the Chat Room for discussion and assistance
So why not help us to help you - Give it a try and contact us!
Do You Know Where Your
Guests Come From
Local Visitor Information Centre, Visit Britain Publication, Tourist Board Publication,
AA, Other Publications, Own Web site, Cotswolds.Info Web site, Other Web sites, Passing
Traffic, Repeat Business, Recommendation.
Do you have a means of assessing what proportion of your business comes from which direction!
You may be very very surprised!
Have a small questionnaire on your registration form so guests can tick a box against
where they got you from.
The Woes of the Tourist Industry
2001 - Foot and Mouth and September 11
2002 - Poor Spring weather - Bali Bombing and Missile Attack
2003 - War with Iraq and Outbreak of SARS
2004 - Low Dollar against the Pound will affect American tourism to the UK
2005 - Still low Dollar exchange rate and London Bombings
2006 - Still low Dollar exchange rate and more London bombings
2007 - High Pound against the Dollar and June Floods.
2008 - World economic downturn
Your marketing efforts need to be strong to get your fare share of the business - let
Cotswolds.Info help you - contact - webmaster@cotswolds.info - tel. 01386 853790
PROFESSIONAL PROPERTY PRESENTATION .............. DELIVERING RESULTS
Harmony Homestaging can assist owners of the following accommodation to optimise presentation levels to gain quality ratings & awards in the tourism & rental sectors and higher rental returns & bookings and of course in readiness for selling
USE GOOGLE'S POWERFUL ENGINE TO SEARCH COTSWOLDS.INFO WEBSITE
www.cotswolds.info - The
World's largest Internet resource for the Cotswolds
This page last modified
Wednesday, 30-Apr-2008 07:39:49 BST
TERMS AND CONDITIONS OF ADVERTISING
WITH COTSWOLDS.INFO
1. The normal term for displaying your advertisment on www.cotswolds.info
in the agreed location/s is 12 months.
2. The agreed advertising rate is due for payment within 7 days of receipt of mailed invoice
from Cotswolds.Info.
3. If payment is not received within 7 days of receipt of invoice Cotswolds.Info reserves
the right to remove your advertisement forthwith. In the event of your advertisement being
withdrawn and you wishing to reinstate it there will be a reconnection fee of £50.00.
4. On expiry of the advertising term (normally 12 months) you will be sent a Renewal Invoice
for a further 12 months advertising. In the event of you not wishing to continue advertising
with Cotswolds.Info you are required to return the invoice within 7 days of receipt duly
marked - 'No Longer Required'.
5. If notification of cancellation is not received as stated in 4. above it will be assumed
you wish to continue and pro-rata charges will apply until notification of cancellation
is received.
6. Cotswolds.Info reserve the right to increase advertising rates after the expiry of the
advertising term for the forthcoming new term.
7. Currently no Value Added Tax applies to advertising rates.
8. Cotswolds.Info are contactable using any of the details given below.
PRIVACY POLICY
Strictly no information that you have imparted to Cotswolds.Info or that
Cotswolds.Info has on record of your business will be divulged to any Third Party whatsoever,
other than in the normal course of taking payments, without your express written permission.