NEWS 29 MARCH 2012 |
Prices in hotels in David Cameron's constituency of Witney saw the biggest rise in the UK last year, figures have shown. Average one-night room rates in Witney in Oxfordshire were £83 in 2011 - a 31% increase on the 2010 figure, according to a price index from Hotels.com. There were also big rises in other Cotswold areas, with rates increasing 21% in Broadway in Worcestershire, by 16% in Chipping Norton in Oxfordshire and by 12% in Cheltenham in Gloucestershire. Broadway, at £132, had the most expensive hotels in England last year, with the UK list being headed by St Andrews in Scotland where the average room rate in 2011 was £143. Other big rises last year compared with 2010 were at hotels in Watford in Hertfordshire (up 22%), Weston-super-Mare in Somerset (up 21%) and High Wycombe in Buckinghamshire (up 19%). London rates last year rose 1% to £115, with Edinburgh rates falling 4% to £96, Cardiff staying the same at £74 and Belfast dipping 5% to £65. Of the towns and cities surveyed, Stevenage in Hertfordshire had the lowest average rates last year, at just £53 per night. Overall, rates in the UK fell from £83 in 2010 to £82 last year. Hotels.com said the rise in Witney prices was partly due to the increased profile of the Cotswolds in general, generated by high-profile events, such as the filming of TV series Downton Abbey, the weddings of Kate Moss and Lily Allen, as well as interest in the "Chipping Norton set" of celebrities, including Mr Cameron, Jeremy Clarkson, actress Amanda Holden and rock-star-turned-cheesemaker Alex James. Hotels.com chief marketing officer Nigel Pocklington said: "With its beautiful scenery and high-end hotels, the Cotswolds is always popular but we also believe there has been heightened interest in the area as a result of its celebrity residents." |
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The Largest and Best Internet Resource For The Cotswolds We bring the World to the Cotswolds NOW ACHIEVING OVER 6500 VISITORS PER DAY AND MORE THAN 13,500,000 HITS AND 600,000 PAGE VIEWS PER MONTH |
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This section is for you, a Business listing your details on the worlds largest Internet resource for the most beautiful and unique region in the UK. Cotswolds.Info exists to promote the entire region of the Cotswolds to the World via the World Wide Web and therefore to increase its Brand Value as a prime Tourist Destination giving Cotswold businesses the opportunities of benefiting from increased numbers of guests and ever increasing quality of its customer base. |
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LATEST TOURISM TRENDSIPS figures available for January 2012 Provisional figures from the Office for National Statistics reveal that Britain welcomed 11% more visits from overseas in January than a year ago, with visitor spending also increasing by 11%. There were a record number of holiday visits and record volumes from the EU15 countries.
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2012 Newsletter from Cotswolds.Info Wishing your business a highly successful 2012/2013 Firstly we would like to thank you for advertising with us in the preceding 12 months and we hope you decide to continue advertising with us in the forthcoming 12 months. Secondly a little news from Cotswolds.Info.
Tips to make full use of your advertised listing with us 1. Please ensure your details on your advertisement with us are up to date – if not please email us with any alterations required so we can modify them. 2. When was the last time you visited your own Private Page we gave you when you joined us? From here you can view the number of potential customers who have clicked on your advertisement through to your own website and you are also able to upload any promotional Hot Deals to Cotswolds.Info website throughout the course of the year when you require. If you require login details to be sent to you again please let us know. 3. If you have better images than the ones currently used on your Advertised Listing then do let us have copies and we will replace free of charge. We wish you every success in your business just let us know if you think we can assist you further. |
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Read our recently published article - The Pitfalls of Internet Marketing - Click Here Read the Testimonials from our satisfied Clients - Click Here See our Terms and Conditions for Advertisers |
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Cotswolds.Info Launches New Service for our AdvertisersWhen you Advertise with us you now get your own password protected Private Page with the following facilities:-
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THE ROLE OF THE SEARCH ENGINES IN TRAVEL PURCHASESUsers Make 12 Travel Searches Before Purchase Twenty million people in the UK used search engines for travel information in the Users on average make 12 travel related searches, visit 22 Web sites and take 29 days from the first time they search until they make a purchase. Forty-five percent of transactions happen four weeks or more after the first search. Time spent online is lengthy allowing advertisers to reach and influence users as they search for information. On average users visit a site they will make a purchase from 2.5 times. Only 10 percent of transactions take place on the first search referral to a given site, and 38 percent of transactions happen at four weeks or more after the first visit. Fifty-four percent of users started the shopping process with a generic product or destination search term, and 10 percent did not use branded search terms at all. More than a third of travel buyers use a generic term as the last search before they purchase. Users change the type of keywords they use as they progress in the purchase process. Twenty-nine percent start with a non-branded search term but end with a brand search term. Google U.K.'s Robin Frewer, Industry Leader, Travel said, "This research proves travel searchers are becoming more brand fickle - spending a large amount of time researching their desired purchase, and considering offers from competing brands." "The fact that users are using more generic search queries gives ample opportunity for brands to attract new customers - and brands that are not present during these searches are missing out on sales." |
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USEFUL INFORMATION ABOUT COTSWOLDS.INFOCotswolds.Info has some 650 web pages of information about the unique region we have the fortune to live in making it the World’s largest Internet resource for the Cotswolds. A website is only as good as its ranking with the leading Search Engines and www.cotswolds.info is top of first page ranked with Google, Yahoo and MSN. In peak season the number of daily visitors to our website approaches 8500 per day and in low winter season we still manage to maintain an enviable 4500 visitors per day; many of whom are looking for accommodation within the Cotswolds area and the surrounding six English Counties that make up the Cotswolds region. We are your shop window to the world and our aim is to get as many UK and International Visitors to the inside of your shop (your website) as possible. We are different to other websites! We provide a very transparent service and record each and every ‘click through’ a potential guest makes from our website to yours. We provide you with your own password protected Private Page from where you can view how many people we have referred. This allows you to readily access how well we are performing for your business. Please note most visitors will make a booking enquiry via your website not ours. We tailor your advertised listing with us to your own personality from your website so each advertisement we list is different to the next. We carry out any alterations to your advertised details including prices, over the life of your advert, totally free of charge and we also give you, on request, a fee health check of your own website. An important facility we provide from your own Private Page is the ability for you to place a promotional Hot Deal on COTSWOLDS.INFO (see our Hot Deals webpage) to boost your visitor enquiries in times of low business or to tempt people for mid-week packages. We are ourselves a Cotswolds business and are committed to continually increasing the brand awareness of the Cotswolds so the region attracts the highest number of tourists with longer stays throughout the whole of the year. Our record of keeping our advertisers, after their first year of advertising with us, to 99% speaks volumes of the excellent service we provide in bringing you, our Advertising Client, the much needed high volumes of booking enquiries. Cotswolds.Info is here to help your business succeed – if you need friendly advice please do not hesitate to e-mail us or give Richard Pinder a ring (01386 837553) to talk over any concern or how we may help you to increase your visitor enquiries in times of low business. If you need assistance in spreading your payments for advertising then please contact us. IF YOU ARE SERIOUS ABOUT YOUR BUSINESS THEN SO ARE WE! |
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History of Cotswolds.InfoThe web site was started in March 2002 stimulated by the fact that none of the official tourist bodies promoted the entire Cotswolds region and also, in your webmasters humble opinion, neither did existing web sites do the job professionally. It was also a stroke of luck that we were able to acquire the highly generic new domain name 'cotswolds.info'. The web site now gets an average of 6500 visitors per day, is top ranked for the search term 'cotswolds' with Google, Yahoo, and MSN (Bing) and has been featured on BBC Radio 4 and Japanese Television. We now have over 900 advertisers spread out over the whole of the Cotswolds region and beyond. |
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The Woes of the Tourist Industry
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