The Largest and Best Internet Resource For The Cotswolds
We bring the World to the Cotswolds
NOW ACHIEVING OVER 6500 VISITORS PER DAY AND MORE THAN
AND 600,000 PAGE VIEWS PER MONTH
Advertising with Cotswolds.Info
This section is for you, a Business listing your details on the worlds largest Internet resource for the most beautiful and unique region
in the UK.
Cotswolds.Info exists to promote the entire region of the Cotswolds to the World
via the World Wide Web and therefore to increase its Brand Value as a prime Tourist Destination giving Cotswold businesses the opportunities of benefiting from increased numbers of guests and ever increasing quality of its customer base.
NEWS 29 MARCH 2012
Prices in hotels in David Cameron's constituency of Witney saw the biggest rise in the UK last year, figures have shown.
Average one-night room rates in Witney in Oxfordshire were £83 in 2011 - a 31% increase on the 2010 figure, according to a price index from Hotels.com.
There were also big rises in other Cotswold areas, with rates increasing 21% in Broadway in Worcestershire, by 16% in Chipping Norton in Oxfordshire and by 12% in Cheltenham in Gloucestershire.
Broadway, at £132, had the most expensive hotels in England last year, with the UK list being headed by St Andrews in Scotland where the average room rate in 2011 was £143.
Other big rises last year compared with 2010 were at hotels in Watford in Hertfordshire (up 22%), Weston-super-Mare in Somerset (up 21%) and High Wycombe in Buckinghamshire (up 19%).
London rates last year rose 1% to £115, with Edinburgh rates falling 4% to £96, Cardiff staying the same at £74 and Belfast dipping 5% to £65.
Of the towns and cities surveyed, Stevenage in Hertfordshire had the lowest average rates last year, at just £53 per night.
Overall, rates in the UK fell from £83 in 2010 to £82 last year.
Hotels.com said the rise in Witney prices was partly due to the increased profile of the Cotswolds in general, generated by high-profile events, such as the filming of TV series Downton Abbey, the weddings of Kate Moss and Lily Allen, as well as interest in the "Chipping Norton set" of celebrities, including Mr Cameron, Jeremy Clarkson, actress Amanda Holden and rock-star-turned-cheesemaker Alex James.
Hotels.com chief marketing officer Nigel Pocklington said: "With its beautiful scenery and high-end hotels, the Cotswolds is always popular but we also believe there has been heightened interest in the area as a result of its celebrity residents."
LATEST TOURISM TRENDS
IPS figures available for January 2012
Provisional figures from the Office for National Statistics reveal that Britain welcomed 11% more visits from overseas in January than a year ago, with visitor spending also increasing by 11%. There were a record number of holiday visits and record volumes from the EU15 countries.
LATEST OVERSEES TOURISM FIGURES FROM VISIT BRITAIN FOR 2011
Britains most valuable source of Tourism Income
Visits from North America were up by 5% on 2010 (3.57m). Fiirst year of growth since 2006 but still 1.3m down on record year of 2000.
Europe provides 66% of all overseas visits. 1% up on 2010 (22.30m) but still 1.6m down on 2007.
The Overall Picture for 2011
Overseas visits were up by 3% on 2010
2007 remains the record year
Spending 5% up on 2010 - £17.8 billion
In real terms 2006 remains the record year for spend.
2012 Newsletter from Cotswolds.Info
Wishing your business a highly successful 2012/2013
Firstly we would like to thank you for advertising with us in the preceding 12 months and we hope you decide to continue advertising with us in the forthcoming 12 months.
Secondly a little news from Cotswolds.Info.
We continue to grow our website with new sections and webpages added to cover such things as Cotswolds Arts and Crafts (see the beautiful Cotswold sketches by Richard Grassi) and our now famous Cotswold ‘Whats on Events’ calendar. If you know of any events taking place in 2012 get the organiser to drop us an email.
Our ‘Site Visitor’ traffic has jumped up from last year and is now recording 2.5 million unique visitors for the last 12 months this works out at 195,000 per month and an average of 6500 per day. Website visitors are peaking at nearly 8000 per day in July and August.
Cotswolds.Info remains at the top of the leading Search Engines including Google, Bing and Yahoo for the search word ‘Cotswolds’ plus of course for hundreds of other keywords also.
Tips to make full use of your advertised listing with us
1. Please ensure your details on your advertisement with us are up to date – if not please email us with any alterations required so we can modify them.
2. When was the last time you visited your own Private Page we gave you when you joined us?
From here you can view the number of potential customers who have clicked on your advertisement through to your own website and you are also able to upload any promotional Hot Deals to Cotswolds.Info website throughout the course of the year when you require. If you require login details to be sent to you again please let us know.
3. If you have better images than the ones currently used on your Advertised Listing then do let us have copies and we will replace free of charge.
We wish you every success in your business just let us know if you think we can assist you further.
THE ROLE OF THE SEARCH ENGINES IN TRAVEL PURCHASES
Users Make 12 Travel Searches Before Purchase
Twenty million people in the UK used search engines for travel information in the first quarter of 2007, according to a new study from Google U.K. and comScore.
Users on average make 12 travel related searches, visit 22 Web sites and take 29 days from the first time they search until they make a purchase. Forty-five percent of transactions happen four weeks or more after the first search. Time spent online is lengthy allowing advertisers to reach and influence users as they search for information.
On average users visit a site they will make a purchase from 2.5 times. Only 10 percent of transactions take place on the first search referral to a given site, and 38 percent of transactions happen at four weeks or more after the first visit.
Fifty-four percent of users started the shopping process with a generic product or destination search term, and 10 percent did not use branded search terms at all. More than a third of travel buyers use a generic term as the last search before they purchase.
Users change the type of keywords they use as they progress in the purchase process. Twenty-nine percent start with a non-branded search term but end with a brand search term.
Google U.K.'s Robin Frewer, Industry Leader, Travel said, "This research proves travel searchers are becoming more brand fickle - spending a large amount of time researching their desired purchase, and considering offers from competing brands."
"The fact that users are using more generic search queries gives ample opportunity for brands to attract new customers - and brands that are not present during these searches are missing out on sales."
USEFUL INFORMATION ABOUT COTSWOLDS.INFO
Cotswolds.Info has some 650 web pages of information about the unique region we have the fortune to live in making it the World’s largest Internet resource for the Cotswolds.
A website is only as good as its ranking with the leading Search Engines and www.cotswolds.info is top of first page ranked with Google, Yahoo and MSN.
In peak season the number of daily visitors to our website approaches 8500 per day and in low winter season we still manage to maintain an enviable 4500 visitors per day; many of whom are looking for accommodation within the Cotswolds area and the surrounding six English Counties that make up the Cotswolds region.
We are your shop window to the world and our aim is to get as many UK and International Visitors to the inside of your shop (your website) as possible.
We are different to other websites!
We provide a very transparent service and record each and every ‘click through’ a potential guest makes from our website to yours. We provide you with your own password protected Private Page from where you can view how many people we have referred. This allows you to readily access how well we are performing for your business.
Please note most visitors will make a booking enquiry via your website not ours.
We tailor your advertised listing with us to your own personality from your website so each advertisement we list is different to the next.
We carry out any alterations to your advertised details including prices, over the life of your advert, totally free of charge and we also give you, on request, a fee health check of your own website.
An important facility we provide from your own Private Page is the ability for you to place a promotional Hot Deal on COTSWOLDS.INFO (see our Hot Deals webpage) to boost your visitor enquiries in times of low business or to tempt people for mid-week packages.
We are ourselves a Cotswolds business and are committed to continually increasing the brand awareness of the Cotswolds so the region attracts the highest number of tourists with longer stays throughout the whole of the year.
Our record of keeping our advertisers, after their first year of advertising with us, to 99% speaks volumes of the excellent service we provide in bringing you, our Advertising Client, the much needed high volumes of booking enquiries.
Cotswolds.Info is here to help your business succeed – if you need friendly advice please do not hesitate to e-mail us or give Richard Pinder a ring (01386 837553) to talk over any concern or how we may help you to increase your visitor enquiries in times of low business. If you need assistance in spreading your payments for advertising then please contact us.
IF YOU ARE SERIOUS ABOUT YOUR BUSINESS THEN SO ARE WE!
PayPal lets Cotswold businesses accept payments funded by credit cards, debit cards, bank
transfers, PayPal balances, and more - at a low cost. Plus, your customers can pay you instantly,
a PayPal account - Recommended by Cotswolds.Info Learn More..............
History of Cotswolds.Info
The web site was started in March 2002 stimulated by the fact that none of the official
tourist bodies promoted the entire Cotswolds region and also, in your webmasters humble
opinion, neither did existing web sites do the job professionally. It was also a stroke
of luck that we were able to acquire the highly generic new domain name 'cotswolds.info'.
The web site now gets an average of 6500 visitors per day, is top ranked
for the search term 'cotswolds' with Google, Yahoo, and MSN (Bing) and has been
featured on BBC Radio 4 and Japanese Television.
We now have over 900 advertisers spread out over the whole of the Cotswolds region and
DID YOU KNOW - COTSWOLDS.INFO is hear to help YOU!
We are happy to:-
Publish your news
Publicise your new Awards
Promote your village or town event
Amend your room rates from time to time
Give you a free health check and advice on your own web site
Use the Chat Room for discussion and assistance
So why not help us to help you - Give it a try and contact us!
Do You Know Where Your
Guests Come From
Local Visitor Information Centre, Visit Britain Publication, Tourist Board Publication,
AA, Other Publications, Own Web site, Cotswolds.Info Web site, Other Web sites, Passing
Traffic, Repeat Business, Recommendation.
Do you have a means of assessing what proportion of your business comes from which direction!
You may be very very surprised!
Have a small questionnaire on your registration form so guests can tick a box against
where they got you from.
The Woes of the Tourist Industry
2001 - Foot and Mouth and September 11 attacks on Twin Trade Towers.
2002 - Poor Spring weather - Bali Bombing and Missile Attack
2003 - War with Iraq and Outbreak of SARS
2004 - Low Dollar against the Pound will affect American tourism to the UK
2005 - Still low Dollar exchange rate and London Bombings
2006 - Still low Dollar exchange rate and more London bombings.
2007 - High Pound against the Dollar and June Floods.
2008 - World economic downturn.
2009 - World Recession and Swine Flu.
Your marketing efforts need to be strong to get your fare share of the business - let
Cotswolds.Info help you - contact - firstname.lastname@example.org - tel. 01386 837553
Cotswolds.Info is the World's largest Internet resource for the unique Cotswolds region of England with over 650 webpages of authoriative information so please make use of this facility to help you get
the most from your visit to this website.
This page last modified
Wednesday, 22-Apr-2015 17:11:01 BST
TERMS AND CONDITIONS OF ADVERTISING
1. The normal term for displaying your advertisement on www.cotswolds.info
in the agreed location/s is 12 months.
2. The agreed advertising rate is due for payment within 7 days of receipt of mailed invoice
3. If payment is not received within 7 days of receipt of invoice Cotswolds.Info reserves
the right to remove your advertisement forthwith. In the event of your advertisement being
withdrawn and you wishing to reinstate it there will be a reconnection fee of £50.00.
4. On expiry of the advertising term (normally 12 months) you will be sent a Renewal Invoice
for a further 12 months advertising. In the event of you not wishing to continue advertising
with Cotswolds.Info you are required to return the invoice within 7 days of receipt duly
marked - 'No Longer Required'.
5. If notification of cancellation is not received as stated in 4. above it will be assumed
you wish to continue and pro-rata charges will apply until notification of cancellation
6. Cotswolds.Info reserve the right to increase advertising rates after the expiry of the
advertising term for the forthcoming new term.
7. If minor alterations are required to your advertisement during its 12 month life then these will normally be done free of charge. If the Advertiser adds further properties to an exisiting advertised listing then Cotswolds.Info reserves the right to increase the originally agreed price to reflect the additional advertising. If changes requested to an advertised listing are not of a minor nature then Cotswolds.Info reserve the right to make additional charges to reflect the work involved.
8. Value Added Tax at the current rate of 20% applies to advertising rates.
9. Cotswolds.Info are contactable using any of the details given below.
10. If an advertised property/business changes hands within the advertising period then Cotswolds.Info reserves the right to discontinue the advertising on the date change of hands takes place.
11. When you commence your advertisement with Cotswolds.Info the agreement only covers the Named Property or Properties known about at the commencment of the advertisement. If you the advertiser adds additional Properties to the website Cotswolds.Info are referring traffic to then this will incur and additional charge by Cotswolds.Info.
Strictly no information that you have imparted to Cotswolds.Info or that
Cotswolds.Info has on record of your business will be divulged to any Third Party whatsoever,
other than in the normal course of taking payments, without your express written permission.
Cotswolds.Info LLP, 110 High Street Broadway Worcestershire Cotswolds England UK WR12 7AJ
Managing Partner, Richard Pinder, Tel 01386 711518 E-Mail email@example.com